The introduction of the Tui masterbrand across the group’s markets including the UK will go ahead in the planned time frame following the successful first phase in the Netherlands.
The replacement of the Thomson name in the UK with global brand Tui, including across all Thomson travel agencies, is due to happen by 2017 after the change has taken place in France, Belgium and the Nordics region.
Despite the success of the rebrand in the Netherlands, group joint chief executive Peter Long said there were no plans to speed up the introduction to other markets.
Long said: “I believe that going to a single master brand, Tui, is the way to go. We are doing it in a measured way and we are very pleased in terms of the rebrand we have seen in the Netherlands and the reception in terms of customers.
“It’s been a good start. It is the right thing to do and our planned programme remains on track and is not going to accelerate as we go through next year. My view is that we will stick the time frame.”
Tui’s main Arke tour operating brand in the Netherlands was dropped overnight on October 1, with all 130 travel agencies rebranded and a new Tui website launched at tui.nl.
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