Tech-savvy hotel brand Yotel set for expansion

Tech-savvy hotel brand Yotel set for expansion

The high-tech hotel brand created by YO! Sushi founder Simon Woodroffe is set for international expansion with 12 new Yotel-branded properties due to open by 2018.

New airport hotels at Paris Charles de Gaulle next year and Singapore Changi in 2018 are planned alongside city locations in San Francisco, Boston, Miami, Williamsburg Brooklyn, Singapore and Dubai. 

Other “significant investments” in Europe are planned with new properties due to be confirmed in London and Geneva.

The new hotels will also tap in to the growing trend of co-working, providing guests with spaces to collaborate and work, as well as relax, exercise and socialise.

Yotel, known for its “cabins” inspired by first class air travel,  first opened in 2007 and has four sites in operation - one city centre New York hotel and three airport properties, at Gatwick, Heathrow and Amsterdam Schiphol.

Each location offers convenient and affordable yet luxurious accommodation to tech-savvy travellers.

As with all its existing hotel locations, Yotel will maintain its own asset-light strategy with the new hotels, working with long-term third party investors in each location.

The company says it will continue to innovate to provide guests with “seamless, technology-driven experiences” that rival its peer-to-peer competitors such as Airbnb.

Chief executive, Hubert Viriot, said: “Over recent years, we have marked out a clear and unique offer in the global hospitality marketplace, growing a loyal customer-base from around the world.

“We have big intentions for our brand over the next 12-18 months, looking to grow the number of rooms under management by over 250% by 2018 and I am confident that by working closely with our experienced partners and investors, we will enter new markets and continue to cater to the modern, tech-savvy global traveller of today.

“As with all our existing hotels, we will maintain our focus on innovative design and technology, striving to provide a superior, seamless and intuitive experience for our guests and to ensure each of our hotels has a sense of individuality that complements the local area in which they are built.”

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