WTM 2015: Tourism Authority of Thailand to focus on niche markets

WTM 2015: Tourism Authority of Thailand to focus on niche markets

Thailand’s strategy is to promote the country as a “quality” leisure destination in the coming year.

Speaking at World Travel Market, the Tourism Authority of Thailand’s deputy governor of international marketing, said niche markets will be a primary focus for the body.

Juthaporn Rerngronasa said: “Markets of focus include honeymooners, sport and students.

“Students and backpackers are seen as a strong group as they spend a lot of time in the country and go to the less-explored areas.”

The student backpacker market spends 17 days in Thailand on average.

“That market then becomes the high-end luxury market,” said Rerngronasa.

“Thailand leaves a mark on them and they come back later in life - a lot of our high-end has been before. They will also likely be repeat visitors.

“It’s important we get that first visit from them.”

Thailand has a 66% repeat business rate.

Thailand’s national carrier, Thai Airways, hosted the country’s princess Ubolratana Mahidol at their stand at WTM on Monday.

The princess - a tourism ambassador and representative of the Royal Thai Government - met UK travel agents and hotel operators to encourage them to visit Thailand.

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