Thailand’s strategy is to promote the country as a “quality” leisure destination in the coming year.
Speaking at World Travel Market, the Tourism Authority of Thailand’s deputy governor of international marketing, said niche markets will be a primary focus for the body.
Juthaporn Rerngronasa said: “Markets of focus include honeymooners, sport and students.
“Students and backpackers are seen as a strong group as they spend a lot of time in the country and go to the less-explored areas.”
The student backpacker market spends 17 days in Thailand on average.
“That market then becomes the high-end luxury market,” said Rerngronasa.
“Thailand leaves a mark on them and they come back later in life - a lot of our high-end has been before. They will also likely be repeat visitors.
“It’s important we get that first visit from them.”
Thailand has a 66% repeat business rate.
Thailand’s national carrier, Thai Airways, hosted the country’s princess Ubolratana Mahidol at their stand at WTM on Monday.
The princess - a tourism ambassador and representative of the Royal Thai Government - met UK travel agents and hotel operators to encourage them to visit Thailand.
This is a community-moderated forum.
All post are the individual views of the respective commenter and are not the expressed views of Travel Weekly.
By posting your comments you agree to accept our Terms & Conditions.