Jetline and Advantage join forces on cruise product

Jetline and Advantage join forces on cruise product

Advantage Travel Partnership has joined forces with its new member Jetline Cruise to offer agents “a new dynamic packaging solution” for cruise.

Jetline, who joined the consortium earlier this month, will be creating bespoke and Atol-protected cruise itineraries for Advantage members to sell.

The new offering is part of Advantage’s revamped Cruise & More product giving members access to cruises, flights, accommodation, transfers and excursions. Members were told of the new partnership this week.

Jetline has created a dedicated team to work solely with Advantage members. In the coming months Jetline’s team will also be visiting Advantage agent members to teach them about the new product offering and how they can help them boost their cruise business.

John Sullivan, head of commercial and marketing, said: “This is the next stage in the evolution of the Advantage Atol solution and it’s something we’re very excited about.

“Our members will have access to bespoke cruise itineraries but will also gain the knowledge and expertise of the Jetline team, who will be able to help and support members to grow their cruise bookings.”

Sullivan described the partnership as a “win, win” for both Advantage and Jetline.

Paul Frost, director at Jetline, said having the ability to distribute product through Advantage members would be a fundamental element to the firm’s growth ambitions.

“We have various distribution channels but what we don’t have is access to retail branches around the country,” he said. “This partnership allows us to help members wanting to sell cruise and it also allows our bespoke products to be sold around the country.

“We have a dedicated, ring-fenced team whose focus will be on Cruise & More and Advantage members.”

Flat-rate commission, described by Sullivan and Frost as “healthy and competitive commission”, will be paid on all bookings and there will be no non-commissionable elements to bookings.

Sullivan said his team would push the cruise itineraries out using the consortium’s intranet, direct mailing, and social media. “We’ll be pushing these out in any way we can,” he said. “This is a great development for our membership.”

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