Thomas Cook to introduce 'boho-chic' concept brand

Thomas Cook to introduce 'boho-chic' concept brand

A new hotel concept brand for the “bohemian spirit” is being introduced by Thomas Cook, targeting travellers aged 25 to 50.

Casa Cook – with a first property in Rhodes to open next summer – has been created in line with the company’s strategy for profitable growth and differentiation.

It will complement Cook’s existing five hotel brands – SENTIDO, SunConnect, Sunwing, Sunprime and smartline.

The 90-room boutique Casa Cook Rhodes is due to open in May 2016 on the hillsides of Kolymbia on Rhodes.

Each room will be newly decorated and either have swim-up pool access or a private pool. Up to three further Casa Cook hotels are planned by summer 2017.

Casa Cook is designed to be a fusion between the local destination and the lifestyle requirements of its target group which the company describes as “young modern travellers, from urban centres who have an affinity for fashion and design and are searching for a healthy work-life-balance”.

Each property will have individually selected artwork and vintage furniture to create a relaxed atmosphere and a stylish “boho-chic” environment.

Casa Cook employees are ´ambassadors´, inspiring guests to explore by sharing their local knowledge and insight on traditions to offer a truly authentic holiday experience.

Casa Cook Rhodes is being designed by German hotel designer Michael Schickinger, creative director of Lambs & Lions, and interior designer Annabell Kutucu.

The health and well-being offering will include yoga, Pilates, massages and a state of the art gym. All Casa Cook hotels will offer bicycles for guests use.

Thomas Cook Group chief executive, Peter Fankhauser, said: “Launching a leisure product within our own hotels is an important pillar in our group’s strategy for profitable growth, helping us attract new customer segments to encourage future growth.

“With our exciting hotel brand Casa Cook, we’re bringing a new concept into the popular and trendy sun and beach market.

“Now, with our six hotel brands for different target groups, we are very well placed to increase our portfolio and offer our customers greater quality and choice.”

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