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UKinbound welcomed confirmation today of a cut in the cost of visas for Chinese visitors to the UK.
The cost for a long-term multi-entry visa is being cut from £325 to £85 from next year.
The inbound tourism body said the measure would bring significant benefits to the UK economy.
The action on visa costs was announced by prome minister David Cameron to coincide with Chinese president Xi Jinping’s state visit to the UK.
UKinbound chief executive, Deirdre Wells, said: “We are delighted at the announcement to reduce the cost of the multi-entry visa for Chinese visitors.
“We have long been campaigning for a change to the visa costs, which was a key plank of our #TourismABC manifesto.
“China is a vitally important market for our 350 members and this announcement will greatly help to boost the UK’s competitiveness.”
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