A one-day cruise conference is to be held by the Travel Network Group as the consortium steps up support for the sector.
News of the event emerged as the group declared October as ‘national cruise season’ with special promotions and national newspaper advertising.
Members will receive new cruise point-of-sale material for their agencies, including specially designed window displays.
Digital marketing initiatives will allow members to engage with customers as well as text and online activity to drive consumer to the group’s cruise club members.
Exclusive cruise packages will be available including South America and voyages from Dubai to Singapore with pre- and post stays, tailored tours and added-value benefits such as on board spend and discounts.
National cruise-related advertising will also appear in the Daily Telegraph every other week from October 10.
The cruise conference, themed ‘Next Generation Cruising’, will take place in Birmingham on December 1, with 70 members so far signed up to attend.
The content will focus on the longer-term prospects of the industry and will include a business partner forum.
Keynote speeches will come from Clia UK & Ireland director Andy Harmer and Royal Caribbean International’s Stuart Leven.
Awards will be presented to members who have excelled in selling and promoting cruise.
Group marketing director, Si Prentice, said: “We have been working very closely with Clia on our plans for our cruise season and they are delighted with the amount of profile we will be giving the industry over the coming weeks.
“Supporting the cruise sector continues to be a key priority for us.
“The long-term growth prospects remain strong for the sector, and we want to make sure that more of our members are leveraging the strength that we have as a group in this sector.”
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