More than 100,000 American Airlines staff are to participate in an awareness initiative during breast cancer awareness month in October.
The Be Pink project is supporting the Susan G. Komen breast cancer organisation.
Passengers will be able to join employees’ efforts to promote awareness and action against breast cancer throughout the month.
Those who make a minimum $25 donation to American's Miles for the Cure programme will earn 20 AAdvantage frequent flyer miles, instead of 10, for each dollar contributed. Donations can be made at aa.com/bepink.
American’s staff will wear Be Pink accessories – ties, socks, scarves – as part of their uniform as one of the many fundraising efforts.
Passengers can also select special Be Pink-branded items, including lemonade served on board aircraft and Be Pink menu items served in select Admirals Club lounges.
American raised more than $1 million last year and is the official airline of Susan G. Komen.
Customers can visit aa.com/bepink to learn more about joining the company's efforts to create a world without breast cancer.
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