Carnival Corporation’s brands are working together for the first time to educate UK agents about the differences between their products.

The UK sales teams for Seabourn, P&O Cruises, Cunard, Princess Cruises, Holland America Line and Carnival Cruise Line have been coordinating training sessions for the trade.

The move comes after the corporation’s chief executive, Arnold Donald (pictured), encouraged the cruise lines to become more efficient by uniting to benefit from the scale of the business.

The lines have so far collaborated on training sessions for Travel Counsellors agents in Manchester and London. The training days included a presentation from each brand, lunch and the chance to win 
prizes such as a place on a Carnival Cruise Line fam trip to New Orleans.

Iain Powell, strategic account manager at Carnival UK, who helped organise and present the events, said: “Carnival Corporation is encouraging all the brands to work together more, and these training sessions are the result.

“We have so many brands and each is very different. We can educate agents that across the corporation we have something to offer all types of customers.

“We will definitely be taking a more joined-up approach and 
we will be hosting more training days like this.”

In January, the brands united 
for the first time to host the UK Cruise Awards.