EasyJet is marking its 20th anniversary with a £10 million pan-European, multimedia advertising campaign.
Using the tagline ‘how 20 years has flown’, the campaign tells the story of easyJet over the last two decades, invites passengers to tell their own travel stories.
The airline also today re-released its first advert which will run on social media. The commercial, first aired in 1995, offered £29.99 flights ‘costing the same as a pair of jeans.’
The anniversary campaign comprises of TV, outdoor, digital, press, cinema and social media from tomorrow (Friday).
The TV ad debuts in the UK during the opening Rugby World Cup game between England and Fiji.
Using #TimeFlies, the social campaign calls for those who have flown with the airline since 1995 to send in their favourite holiday snaps taken from their travels across Europe.
The photos will be used to form a mosaic for a special 20th birthday aircraft livery.
Group commercial director,
Peter Duffy, said:
“In our twentieth year, it’s important to celebrate what we’ve achieved by showing how we’ve grown and evolved and in the process helped to completely revolutionise air travel.
“The campaign not only looks back over the past two decades but aims to inspire the next generation easyJet.
“This campaign provides us with the opportunity to reach out to those who have shared our journey to date.
“We are particularly excited to have developed a campaign which enables those who have flown with us to be part of it and share their stories with us. User generated content forms a large part of the campaign.”
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