New umbrella brand for STA Travel and sister firm Diethelm

New umbrella brand for STA Travel and sister firm Diethelm

Sister companies STA Travel and Diethelm Travel are being brought together under a new umbrella brand, DK Travel Group.

Former London-based STA Travel global land product director, Lisa Fitzell, has been named as group managing director for Diethelm Travel as part of the restructure.

She was previously head of worldwide and Australasia for Tui from 2004 to 2008, including responsibility for Austravel.

Bangkok-based DK Group chief executive, John Constable, said: “We’re pleased to announce a stronger working relationship between all Diethelm Keller-owned travel brands, including Diethelm Travel and STA Travel, under a new umbrella brand, DK Travel Group.

“This development enables us to operate as a connected business – sharing resources, systems, services, and products – whilst maintaining the individuality of our brands and customers.

“Both companies continue to operate as they did previously; this move simply allows for greater collaboration and cooperation across our travel businesses.”

He added: “This is an exciting time for the newly reshaped DK Travel Group. It makes sense to forge a closer relationship between our businesses to ensure continued growth in a fast paced and constantly adapting travel industry.

“This development allows us to work together to stay dynamic and expand our offering, while continuing to provide outstanding service to our customers across all our brands. Importantly it helps us to pursue innovation and look at our businesses with fresh eyes to drive success.”

Diethelm Travel has been in operation since 1906 and has almost 500 staff across 12 countries in Asia.

With headquarters in London, youth travel company STA Travel was acquired by the Diethelm Keller Group in 1979 and has more than 2,000 people working in almost 200 stores and offices across the world.


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