Advantage launches late booking campaign

Advantage launches late booking campaign

Exclusive customer offers, bonus commission, staff incentives and a consumer direct email campaign are part of a late booking push for this summer by Advantage.

Exclusive consumer offers have been uploaded to a dedicated Holiday Offers website which is available to members free of charge.

These include £50 off or a 15% discount on a booking plus value-added offers including free transfers and onboard credit.

Up to £200 per booking is being offered as a staff incentive depending on the type of holiday and participating operator.

A direct-to-consumer lates offer email, scheduled for this week, will be sent to around 16,000 customers of members who participate in the existing direct marketing programme.

The Summer Escapes promotion will run throughout July and will be supported by more offer posters for windows featuring last-minute departures.

John Sullivan, head of commercial at Advantage, said: “Lates is a key selling period for our members with customers looking for last-minute bargains.

“This is a great opportunity for members to earn more as well as promote strong holiday offers to their customers.”

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