Abta has announced its annual overseas convention will hear from Google about globalisation and has also unveiled a new headline sponsor for the event.
The Travel Convention, taking place this year in Costa Navarino, Greece from October 12-14, will hear from Google's Ruairidh Roberts (pictured), who is industry head, travel at the technology company.
Roberts will talk about how new technologies are shaping a different kind of global economy, and what the advent of a borderless world market means for the travel industry.
Abta has also announced guided tours specialist Trafalgar as its latest partner for the event joining other headline sponsors Travel 2, NatWest and lead sponsor The Telegraph.
Travel Weekly is the trade media partner for The Travel Convention.
Julie Brooker, head of Trafalgar UK & Ireland, said: ''We are delighted to be a headline sponsor for the first time this year.
“We remain 100% committed to the UK travel trade, which is integral to building on the fantastic growth we've experienced so far in 2015.
“The event is the perfect platform for us to further engage with important partners and raise our profile''
Speaking about the Business in a Borderless World session, Abta chief executive Mark Tanzer said: “I said at the start of last year’s convention that what globalisation has done is not create one single global market of common consumers, but millions of markets.
“I also commented on how borders are human constructions and have always been changing, but that people have consistently adapted to new realities.
“It is with these thoughts in mind that I am delighted Ruairidh Roberts has agreed to speak about business in a borderless world at this year’s convention.
“It will be very interesting to hear how Google interprets a borderless world and what this might mean for travel. I am sure the session will be extremely informative and insightful.
To find out more about The Travel Convention and to register go to thetravelconvention.com
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