The number of people taking a two-week holiday has decreased by 46% over the last five years, a new study shows.
Instead British holidaymakers are opting for one week away with four shorter breaks spread out throughout the year.
The traditional seaside holiday is back in vogue as more than half (56%) of Britons are heading to the coast this summer, with top destinations including Cornwall, Devon, Blackpool, Brighton and Bournemouth.
The next most popular type of holiday is the rural escape, with 35% exploring the UK countryside in places such as the Lake District, Yorkshire Dales, Scottish Highlands, Norfolk Broads and Cotswolds.
But the number taking city breaks has fallen this year to 25%, from 37% last year. Top city breaks destinations for 2015 include London, Edinburgh, York, Bristol and Liverpool.
This year 70% of Britons are planning a domestic break, with less than one in five (19%) taking a two-week holiday - down from 35% in 2011.
The results come from an annual Travelodge report which surveyed 3,000 British adults about their holiday plans for 2015.
The study found that Britons will be spending significantly more this year compared to the last five years on their UK holiday - giving the UK economy a boost of £16.5 billion.
Holidaymakers will spend an average £501.28 on their UK break, up £70.95 on 2014, and an increase of £102 compared to 2013.
Eight out of ten said that ‘staycation’ breaks provide great value which is why they are willing to spend more this year.
Nearly half of holidaymakers (46%) are booking four short UK breaks this year so that they have something to look forward.
More than a third (34%) like to book a spontaneous last minute short break in order to spice up their lives and make them look more interesting on social media channels.
A quarter need to take regular short breaks to help alleviate work stress while a third (32%) cannot take a two-week holiday due to the pressures of their job.
A spokeswoman for the budget hotel chain said: “Our 2015 holiday index has revealed an interesting trend of Britons taking more multiple breaks throughout the year, which suggests the end of the traditional two-week break.
“We have become a nation of value seekers post-recession and in order to get the maximum benefit from our holiday entitlement we are using our allowance in bursts throughout the year rather than all in one go, as short breaks make us happier than one long holiday.
“This is a trend we are seeing across our 504 UK hotels, with bookings for short breaks during the summer and key holiday periods up throughout 2015.
“This growth in people booking short breaks is mostly seen in key seaside locations, in particular Newquay, Blackpool, Scarborough, Torquay, St Austell, Brighton and Bournemouth.”
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