SweetBeam has partnered with InterContinental Carlton Cannes to personalise guest communications and boost in-house guest spending.
With the Festival de Cannes opening yesterday an array of high-profile Hollywood A-listers are enjoying a SweetBeam experience.
As a celebration of both the event and the partnership SweetBeam will curate a live photo exhibition in every room of the Carlton.
For the next fortnight each guest will be able to keep tabs on the glamorous Red Carpet who’s who as the 68th Festival unfolds.
"We are proud to partner with such an iconic and celebrated property", said Troy Simoni, SweetBeam CEO.
“The InterContinental Carlton Cannes serves a wide range of guests, from Hollywood A-listers to business convention delegates to leisure travellers and families.
“With guests types changing by season, by month and even by day, SweetBeam will help the Carlton market accurately to every guest, increasing spending and satisfaction levels."
SweetBeam is providing the InterContinental Carlton Cannes with bespoke, turnkey services including in-house guest marketing consulting, guest intelligence and data analysis and digital display marketing.
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