The new government should cut tourism VAT to 5%, according to the British Hospitality Association.
Chief executive Ufi Ibrahim (pictured) made the call while welcoming a clear winner in the general election.
"The threat of having no clear winner in the general election was just as bad as the wrong result for business and consumers,” she said.
“Now the coalition veil has been lifted there is no room for excuses. The hospitality and tourism industry expect the new Conservative government to start delivering from day one.”
She added: “Our top agenda item for the prime minister and the chancellor is to cut tourism VAT to 5% which could massively boost jobs, bring billions of new revenue to the Treasury and directly improve the livelihoods of people in struggling communities across the UK.
“Let's hope consumers are the winners in the final result and can look forward to the benefits of an increasingly healthy economy."
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