A £25 million multimedia Travelodge advertising campaign breaks tomorrow on TV during Britain’s Got Talent.
The new advert uses puppets called the ‘Travelodgicals’ to help communicate that the chain has changed.
They are accompanied by their human counterpart; a range of different customers staying in a Travelodge hotel for various reasons. The cast includes a business customer, a family, and an older and younger couple.
The 'Travelodgicals' have been created by Andy Gent, who was behind Hollywood blockbusters such as Frankenweenie and Fantastic Mr Fox.
The promotional push aims to showcase the budget chain’s new upgraded brand transformation following a £100 million modernisation across its hotels.
The campaign also includes commercial radio, press and outdoor advertising, and a multimedia digital programme. It will run until the end of the year.
The ads showcase how the brand has changed through its upgraded rooms, new king size beds and that Travelodge is providing value.
Travelodge sales and marketing director, Karen Broughton, said: “Our new innovative campaign marks another step on our journey to become Britain’s favourite hotel brand for value.
“This creative concept reflects the essence of our new Travelodge brand and what customers are looking for, which is a great quality room at a great price.”
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