Travel flash sales specialist Secret Escapes has introduced a new TV advertising push.
The campaign is centred around the tongue-in-cheek concept of using the hashtag #SMUGFACE to highlight the feeling members experience when they secure a luxury holiday bargain.
The advert features a voice-over by Downton Abbey actress Jessica Brown-Findlay and the crescendo of Beethoven’s Symphony No. 9.
Chief executive Alex Saint said: “We’ve reached an exciting period in the brand’s development where we’re operating in 10 countries, offering hand-picked holidays to over 10 million members.
“Now feels like the right time to launch our latest TV advertising campaign with the newly appointed [advertising agency] Karmarama to showcase the breadth of the holidays we have to offer.
“Our members love sharing stories of their surprise and excitement when they manage to snap up luxury holiday at up to 70% off so we wanted to have some fun in capturing this sentiment in our new series TV creative, using the hashtag #SMUGFACE to drive consumer engagement.
“The previous campaign which featured Camilla Arfwedson proved to be very popular and we anticipate that the new adverts will grow on this success.”
Sam Walker of Karmarama, said: “#SMUGFACE is one of those things that everyone can relate to – when you know you’re paying less than everyone else for the same amazing holiday.”
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