Azamara Club Cruises has become the first cruise line to use virtual reality to allow guests to experience life on board.
The line has used Facebook's Oculus Rift technology to create Azamara 3DI: 360-degree experiences such as touring a ship, zip-lining through a Costa Rican rainforest, taking a moonlit carriage ride in Cartagena or sailing through the Panama Canal.
Larry Pimentel, president and chief executive of Azamara Club Cruises said: “Committed to destination immersion by ensuring guests have longer stays in port, more overnights and night touring on all voyages, we continue to redefine the luxury cruise experience for the next generation.
“Equally, we invest in our guests’ experiences both on and off our ships which begins with their first Azamara touch point.
“As travellers and travel partners research our offerings and itineraries, we need to arm them with the best tools possible to ensure they have the resources they need to make a well informed decision about which voyage is best for them.
“Our new Azamara 3DI experiential series will be a game-changer in vacation planning.”
Managing director UK and Ireland, Richard Twynam, added: “We are thrilled to be able to use Oculus Rift technology to demonstrate the Azamara difference to loyal and prospective guests, and we hope that this travel experience will inspire future holidays with us.”
The line will showcase Azamara 3DI at the inaugural Aspire Digital Summit on June 29 at the Savoy. If you would like to attend that event, email email@example.com to find out more. Aspire is the luxury travel magazine and travel agent's club for sellers of luxury travel.
The experience can be viewed online at azamara3di.com.
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