Domestic holidays are too expensive, On The Beach survey finds

Domestic holidays are too expensive, On The Beach survey finds

Almost half of British holidaymakers choose to take breaks abroad rather than in the UK because they believe they are cheaper, new research reveals.

A poll 1,000 holidaymakers by online travel firm On the Beach  found that 41% travel overseas because they believe it is cheaper than taking a holiday at home.

Although flights may not be needed for a holiday in the UK, only one in five believe it costs less to take a domestic holiday.

While many would expect the cost of travelling to a UK holiday destination to be less than the price of travel to a foreign resort, 37% believe the overall cost of a holiday abroad is similar to a holiday in the UK.

The research found that a night’s stay at The Grand Hotel in Brighton for two people on August 1 on a bed and breakfast basis would cost £319, compared to £459 - £65 a night - for a seven-night stay at the four star Mavi Hotel in Bodrum in Turkey.

On the Beach chef marketing officer Alistair Daly said: "With so many low cost airlines offering great value flights and the low hotel rates offered to British holidaymakers by non-UK hoteliers, a holiday on foreign shores can often be much cheaper than a holiday in the UK.

“For the UK to compete, there would need to be a complete overhaul in pricing, as in many cases a one night stay in a hotel in a popular UK resort can be more expensive than seven nights abroad."


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