Almost half of British holidaymakers choose to take breaks abroad rather than in the UK because they believe they are cheaper, new research reveals.
A poll 1,000 holidaymakers by online travel firm On the Beach found that 41% travel overseas because they believe it is cheaper than taking a holiday at home.
Although flights may not be needed for a holiday in the UK, only one in five believe it costs less to take a domestic holiday.
While many would expect the cost of travelling to a UK holiday destination to be less than the price of travel to a foreign resort, 37% believe the overall cost of a holiday abroad is similar to a holiday in the UK.
The research found that a night’s stay at The Grand Hotel in Brighton for two people on August 1 on a bed and breakfast basis would cost £319, compared to £459 - £65 a night - for a seven-night stay at the four star Mavi Hotel in Bodrum in Turkey.
On the Beach chef marketing officer Alistair Daly said: "With so many low cost airlines offering great value flights and the low hotel rates offered to British holidaymakers by non-UK hoteliers, a holiday on foreign shores can often be much cheaper than a holiday in the UK.
“For the UK to compete, there would need to be a complete overhaul in pricing, as in many cases a one night stay in a hotel in a popular UK resort can be more expensive than seven nights abroad."
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