A 91% year-on-year rise in flight bookings to top European summer holiday destinations since the start of February is being claimed by CheapOair.co.uk.
The increased value of sterling against the euro is being cited as encouraging bookings to eurozone countries such as Spain, Portugal and Greece.
Spain is showing a 98% increase in flight bookings for February and March to date, with popular destinations including the Costa Brava, the Canary Islands and the Costa del Sol.
Portugal is up 72% with flight bookings to Greece increasing by 59%.
The global flight provider’s managing director, Peter Grover, said: “British holidaymakers planning their summer getaways are in for a treat this year thanks to the strength of the pound, with European breaks offering great value for money unlike any other time in recent years.
“Brits can save more than usual in 2015 whilst still enjoying the traditional summer break and even afford to splurge, safe in the knowledge that they are getting more bang for their buck.”
Figures from Travelex reveal that holidaymakers planning to spend £500 on a holiday to Europe would now receive €680 compared to €589 this time last year.
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