Co-operative Travel Management, which was sold by The Co-operative Group last year, is being rebranded under the new name of Clarity Travel Management.
A £500,000 investment in new technology and software is being made alongside the new name.
The corporate travel business was sold to the Middle East-based Mawasem Travel & Tourism in 2014, which is now “removing ties to its former parent group”.
The Manchester-based firm turns over £130 million, employs 230 people across the UK and has a client list of more than 1,000 organisations including AMEY, Macmillan Cancer Care and the NSPCC.
Co-operative Travel Management was in existence since 2006, and was run as a joint venture with Thomas Cook from 2011.
Chief executive Pat McDonagh told the Manchester Evening News: “Clarity will have many similarities to the Co-op, we are a co-operative business at our core and will always be people focused.
“However, this is a great opportunity to do things differently.
“Heritage isn’t what wins you new business and makes clients want to work with you. It’s about having the best tech, the best pricing and the best people.
“We have invested heavily to improve our proposition and be the best at what we do in preparation for the launch of the new brand.
“With Clarity, we are providing a clear service to clients, clear on costing and everything we do. Clients know they can trust us.”
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