More than 100 young people are to be recruited by Parkdean Holidays as the company triples its intake of apprentices in 2015.
Apprentices receive a weekly wage which is above the national average throughout their apprenticeship, the domestic holiday park operator claims.
Positions will be offered in customer service, administration, grounds keeping, housekeeping, sales, leisure and hospitality.
Parkdean has more than 30 apprentices already training at its parks in Cornwall, Devon, Dorset, Norfolk, Scotland and Wales on the 12-month programme, which includes training, a personal mentor and a buddy.
The operator has partnered with learndirect, a company which specialises in the recruitment and training of apprentices, for the first time to assist with the apprenticeship scheme.
Parkdean head of recruitment, Samantha Wall, said the company was looking for “hardworking, motivated, responsible and positive team-players” with an interest in hospitality or travel and a willingness to learn.
HR director Maggie Pavlou added: “Finding employment can often be difficult for school leavers. Our apprenticeship programme gives young people the chance to identify and build on their strengths as well as learn how to use them in a working environment.
“They gain a recognised qualification whilst working and also get paid a weekly wage.
“We pride ourselves on offering high quality training to our apprentices, allowing them to develop and grow in confidence as they are given more responsibilities.”
Chief executive John Waterworth said: “Apprentices are the employees of the future, bringing fresh new talent and ideas into the business, along with a willingness to learn.”
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