Executive travel recruitment business Gail Kenny and its online sector offshoot Puregenie Digital Recruitment are being merged.
The companies said the merger of the two brands reflected 'changes in market dynamics'.
Co-founder Ian Brooks will continue to manage the senior level e-commerce assignments under the single brand.
A new website has been introduced along with new branding.
The company has also relocated from Tower Bridge in London to offices in Victoria.
Kenny said: “The market has changed, and digital has become mainstream. It’s all about multi-channel now in travel.
“We have the expertise in recruiting for senior digital roles, but it’s not necessary to have a specialist brand or website, as the majority of our clients want top digital talent not just the OTAs”.
The Gail Kenny name will 'stand for expertise in travel and digital recruitment at a senior level' with starting salaries at more than £50,000.
“After 10 years we thought we should have a refresh,” said Kenny.
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