Cruise perceptions 'don't match reality', claims survey

Cruise perceptions 'don't match reality', claims survey

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A new survey suggests that many 18 to 24-year-olds see cruise holidays as a good opportunity to see the world.

Travelbag Cruise engaged research firm Atomik Resarch to poll 1,000 people, aiming to find out about their perceptions of the sector.

The poll found that the biggest misconception around cruise is the average age of cruisers. Just under 80% of people quizzed said they thought only over-65s enjoyed cruising, while a small minority of those polled said they thought cruising was best suited to couples, families and young groups.

Just under half of those aged between 18 and 24 said they thought cruise was a good opportunity to see more of the world, while 40% said they believed there were plenty of activities on board to keep guests occupied.

Travelbag Cruise’s data highlighted that people aged 35-44 were the hardest audience to please, with 15% under the impression that there is nothing to do on a cruise.

Sean Keddy, head of marketing at Travelbag Cruise, said: “Our research demonstrates that the perceptions of a cruise holiday still don’t meet up to the reality, giving plenty of opportunity for cruise companies to change these opinions and show the world what cruising is really about.”

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