Cox & Kings sales through the trade were up 17% in revenue in January compared to the same month in 2014.
The increase marked the luxury operator’s best ever month of sales through travel agents.
Passengers booked on escorted tours booked through the trade rose by 38% year-on-year, with India, Peru, Cuba and Vietnam performing particularly well. The company also reported a rise in tailor-made bookings.
Clients are increasingly seeking out more authentic experiences and destinations that may not appeal to the main touring market.
Agency sales manager Greg Thurston said: “We are delighted to have had our best ever month for sales through travel agents. It is a great sign that our commitment to working closely with the trade and supporting our key business partners is paying off.
“New initiatives such as our Rewards and Ambassador schemes have also helped to boost agent loyalty.
“The feedback we have had from agents is that they have seen a growth in their long-haul business and need an expert operator that can deliver quality itineraries at reasonable prices.
“As we see the escorted touring market grow we are benefitting from being able to offer agents a unique product featuring small groups, high quality accommodation and great value prices.”
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