A senior management shake-up at Holiday Extras has seen chief executive for six years Matthew Pack take on the role of group chief executive.
His brother Jeremy Pack joins the group board as a non-executive director.
His experience with multi-channel network Channel Flip, alongside his knowledge of the Holiday Extras brand, will support ambitious brand and media campaigns, the company said.
Former group chief executive and deputy chairman Steve Lawrence, who built the company for more than 20 years, moves to take a non-executive role.
Simon Hagger, chief executive of the firm’s short breaks division, joins the UK Holiday Extras distribution executive team together with group chief financial officer Cathy Beare as the group converges.
This new, tighter structure, with mutually supportive components, sees Holiday Extras poised to expand in the UK and Europe.
Matthew Pack said: “Holiday Extras is an exciting company filled with talented people. I’m delighted to have been chosen to lead the Holiday Extras Group.
“A big part of my job is to introduce innovations that will help to make travel easier for our customers. 2015 will be a breakthrough year for the company as we continue to invest in people and build new technologies.”
Hagger said: "It's great to join the Distribution Executive board, which enables the Holiday Extras group to leverage our expertise, technology and innovation. It brings a unified approach to our customer focus across all areas of the company.”
Beare said: “I'm looking forward to working more closely with Matthew and facilitating the roll out of new systems whilst bringing all of the elements of the Holiday Extras group closer as we expand in Europe.”
Lawrence added: "Over the last 20 years the business has grown from strength to strength to become the recognised market leader for add-ons throughout Europe.
“Its success comes from its growing loyal customer base, its dedicated team, its broadening range of products and its focus on technology.
"This reorganisation will help accelerate the business' growth across Europe, further enhancing what makes it a Sunday Times top 10 place to work.
“In my new role as a non-executive, I am looking forward to continuing to work with the team I have built and led over the last two decades. They are highly talented and well placed to deliver the next step of the business' growth."
Since launching in 1983, Holiday Extras has grown into a £300 million turnover business with and a team of more than 700 people in the UK and Germany, making arrangements for more than six million travellers a year.
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