Make sure your site is easy to use and attractive.
Have an easily recognisable, simple address to make it easier for customers to find you on the Web. Print the address on all literature.
To provide real-time bookings link the site to a GDS or directly to the airlines' reservations systems.
Buy in or learn the expertise needed to run an efficient, well managed site.
Continue to offer an unbiased, efficient service to your customers, whether this is on the high street or on the Web.
Be prepared to provide backup telephone support to deal with queries.
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