Survey shows low promotionof car rental

Survey shows low promotionof car rental

Less than one in five travel agents offers car rental to clients, a Holiday Autos survey shows.

The company phoned 100 independent, miniple and multiple agents requesting a flight to a number of destinations. In all, only 19% of agents offered car rental without prompting. Of these, 27% were asked about a flight to a mainstream destination such as Spain, the Canaries, Greece and the US.

Only 5% of agents who were asked for a flight to an emerging destination, such as Australia, New Zealand, South Africa, Israel and the Caribbean, suggested the caller hire a car.

When prompted, 89% of travel agents asked about a flight to a mainstream destination said they would recommend self-drive, while 5% did not recommend it and 6% were unsure.

Only 55% of agents recommended self-drive in an emerging destination.

Holiday Autos said the survey showed that despite the heavy investment in training, agents are still not maximising car-rental sales opportunities particularly in the case of less-familiar destinations.


This is a community-moderated forum.
All post are the individual views of the respective commenter and are not the expressed views of Travel Weekly.
By posting your comments you agree to accept our Terms & Conditions.

More in air