Hertz vows to keep up leisure sales campaign

Hertz vows to keep up leisure sales campaign

a credible option," he said.

Thomson and Lunn Poly are among Hertz's new partners. The car-rental operator said it will run bespoke offers for multiples and independents that do not have exclusive deals with rival car-rental companies alongside price-led promotions aimed at getting consumers into all travel agents.

Classified advertising, Teletext and the Internet have all been identified as potential channels to reach clients.

HERTZ has promised to continue its aggressive push into the leisure market for the next two years.

Divisional vice-president, leisure sales Bill Jones said a campaign to build leisure sales launched at the beginning of the year had been successful but the company needed to spend another 18-24 months improving market share.

"Our intention this year was to lay the foundation for long-term growth by getting our core product, distribution strategy and promotional activity in place," he added.

Jones said the campaign, which started with a £99 a week offer for a small car in the US or Europe booked through the trade, had opened the door to larger tour operators and retailers.

"We were not taken seriously before by the major leisure groups, but our campaign so far has shown us to be a credible option," he said.

Thomson and Lunn Poly are among Hertz's new partners. The car-rental operator said it will run bespoke offers for multiples and independents that do not have exclusive deals with rival car-rental companies alongside price-led promotions aimed at getting consumers into all travel agents.

Classified advertising, Teletext and the Internet have all been identified as potential channels to reach clients.

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