Travelzoo is to launch its first digital magazine for customers as it aims to “go beyond the deal and inspire people at the ideas stage”.
The new magazine will be monthly and the first issue will be available in the New Year.
UK managing director Joel Brandon-Bravo told Travel Weekly the magazine would not be available in print but would be accessible on tablets and smartphone via a Travelzoo magazine app and would also be available on its website “for our older customers who don’t have smartphones and iPads”.
Speaking at a Travel Weekly Business Breakfast on content, he said: “The aim of the project is to produce browsable content for people on their way home. That inspirational piece has always sat with the Sunday supplements or recommendations from friends and family so we need to offer much more than just the deals.”
“I’ve been impressed by what The Week and Asos have done, and since Travelzoo has always had journalism at its core, this is a natural progression for us,” he added.
Brandon-Bravo said he has experts in topics such as cruise, destinations and city breaks in his team who will contribute to the magazine, with other articles outsourced.
He said the magazines would have space for full-page “interstitial advertising” so partners can run brand advertising with Travelzoo for the first time and not always be asked for a deal. Content will also link to relevant deals available on the site.
“If we write an article on Berlin and what a great city it is, for example, then there will be opportunities for partners to put a package together relevant to the editorial content,” Brandon Bravo said.
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