COX and Kings has introduced an individual journeys section to its new group tours brochure to attract more independent travellers.
It follows a similar move in its recently launched Southern Africa programme which also aims to appeal to a wider market. The 16-page section offers suggested itineraries to Latin and Central America but also allows holidays to be tailor made.
Agency sales manager Natasha Gubbay said:"Itineraries are designed to help clients towards the sort of holidays that are possible."
The upmarket operator has added two tours to the programme - the 11-day Wonders of the New World and the 12-day Splendours of Chile. The first takes in Buenos Aires, Iguassu Falls and Rio de Janeiro and costs £1,595 with the Chile tour visiting the Atacama desert, Lake District and Santiago. Gubbay said business to Chile is starting to return following a drop in sales as a result of the Pinochet affair.
In Central America, the 12-day Highlights of Mexico tour is new. It includes visits to Indian villages and archeological sites. Peru remains Cox and Kings' best-selling destination with the Machu Picchu train journey continuing to thrive.
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