Cox and Kings eyes independent market

Cox and Kings eyes independent market

COX and Kings has introduced an individual journeys section to its new group tours brochure to attract more independent travellers.

It follows a similar move in its recently launched Southern Africa programme which also aims to appeal to a wider market. The 16-page section offers suggested itineraries to Latin and Central America but also allows holidays to be tailor made.

Agency sales manager Natasha Gubbay said:"Itineraries are designed to help clients towards the sort of holidays that are possible."

The upmarket operator has added two tours to the programme - the 11-day Wonders of the New World and the 12-day Splendours of Chile. The first takes in Buenos Aires, Iguassu Falls and Rio de Janeiro and costs £1,595 with the Chile tour visiting the Atacama desert, Lake District and Santiago. Gubbay said business to Chile is starting to return following a drop in sales as a result of the Pinochet affair.

In Central America, the 12-day Highlights of Mexico tour is new. It includes visits to Indian villages and archeological sites. Peru remains Cox and Kings' best-selling destination with the Machu Picchu train journey continuing to thrive.

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