Universal paves way for Disney

Universal paves way for Disney

I was amazed to see that Jo Rzymowksa and two staff had been made redundant by Universal Studios Escape (Travel Weekly, July 12).

It was only a few weeks ago that Universal opened a second theme park in Florida – a project that Jo and her marketing staff have been promoting enthusiastically since the UK office was set up a year and a half ago.

Does Universal really think that now the excitement of the launch is over it can save some cash by doing its marketing from the US? It is unbelievably short-sighted to think that the trade and consumers in the UK can be effectively marketed to from Florida. The work had only just begun to establish the Universal brand as a worthy number two to Disney in the UK.

Speaking of Disney, I note that the company has announced it is planning to add three staff to its already large UK team.

Can I suggest Disney demonstrates to Universal what a stupid mistake it has made by seizing the opportunity to recruit Jo and her two colleagues immediately.

Name and address withheld


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