Customers booked with Thomson’s new upmarket brand Platinum Collection will be able to check-in for their return flight in their hotels from next summer.
Staff from in-house airline Britannia Airways and Iberia will check-in customers staying at the nine 4T and 5T hotels in the Canary Islands.
“We trialled it in Fuerteventura and it went down a storm,” said development director David Burling.
“The aim is to make the return home as smooth and as easy as possible.”
Platinum is aimed at couples and families who are looking for independence.
Another new dedicated programme for next summer, Sports Resorts, offers sporting activities at 12 hotels and apartments in eight Mediterranean destinations. Professional trainers will provide one-to-one or group coaching in each property.
Properties in both programmes will be featured in the Summer Sun brochure.
“People will still pick up Summer Sun so it’s important that it includes the new product,” said product development marketing manager Jeremy Ellis. “When the customer and agent become more familar with the product there may well be less crossover.”
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