The rhyme and reasons for rebrand

The rhyme and reasons for rebrand


Sunworld Sailing responds to Sailing Holidays’ owners Barry and Heidi Neilsonconcerns over its rebrand to Neilson (Travel Weekly July 19).



AnOdetoNeilson



The rationale to launch the Neilson brand



Was not intended to beunderhand



Barry’s Boats would have been our name



If causing offence was our game



But as we explained in our mailing



It was time to move on from Sunworld Sailing



Our choice of holidays had started to swell



We now offer biking anddiving as well



In the Neilson product there were certain synergies



With our wide range of active holidays



It was after all a wonderful opportunity



Never meant to cause anyone difficulty



To make sure it was okayto trade



And before any major decision was made



Our legal people checked it out



There was no problem, there is no doubt



We hope that explanation clears the air



And no-one feels we’ve been unfair



After all it stands to reason



Why we’ve called ourselves Neilson!



Penny Bowskill



Sunworld Sailing



Brighton


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