NORWEGIAN Cruise Line has increased exposure of its cruise-and-stay product in its 2000 brochure in an attempt to boost sales.
In the past, hotel stay or touring options have been featured separately in the back of the brochure, but this year they appear next to all of the cruises lasting 12 nights or under.
Head of sales for the UK and Continental Europe Nick Sharps said this had been tried out on the Alaska pages last year, and had resulted in a 50% increase in overall sales to the destination. "I think it was because the stay option was available and there were no price or other changes," he said.
NCL also plans to start including UK transfer arrangements in its prices for 2000. The brochure features the programme of NCL's sister company Norwegian Capricorn Line for the first time. This cruiseline offers voyages to destinations such as Indonesia and the Great Barrier Reef in Australia (Travel Weekly July 12).
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