A Swiss company that provides the simple things people need on holiday – from adaptor plugs to nappies – is to launch into the 
UK market.

Epteca, which works with 
30%-40% of the leisure market in Scandinavia, is looking for more UK partners after signing its first deal to sell through 
On Holiday Group.

Epteca managing director Bojan Jokic said: “We are not a concierge service; we just offer the simple things people need, whether that be food and drinks, buckets and spades, nappies, or adaptor plugs. If people book through us, they don’t need to pack these items.”

The costs are based on prices charged in a 7-Eleven convenience store, with an extra charge depending on how far clients travel.

Jokic said “fantastic software” behind the initiative enabled Epecta to have “really good” data on suppliers’ customers.

He said: “The airlines in particular are bad at this. British Airways and Virgin Atlantic don’t know why you’re travelling. If they did, they could offer a much better service.”

Jokic insisted no technical “integration” 
was required.

“All companies have to do is provide us with booking data to profile the passenger,” he said. “This is not a high volume market. We communicate with people who have booked a holiday, not just shown an interest.”

On Holiday Group head of online Rebecca Shipston, said: “Epteca has a proven track record outside the UK.”