New team and rebrand for British Midland

New team and rebrand for British Midland

BRITISHMidland has strengthened its senior management team with a series of appointments – including former British Airways general manager sales UK and Ireland John Morgan.

The changes come as the airline carries out a corporate brand review which is likely to lead to a new name by October. It is felt the word ‘Midland’ is too parochial for a carrier which plans to become an international player.

Morgan, who left BAin May, joins as sales and marketing director, the role made vacant when Alex Grant became director of strategy and external affairs in January.

British Midlandhas also appointed Ansett Australia alliance manager Peter Rowe as services director.

Other appointments include former Virgin Express director of sales and marketing Rohan Alce as cargo director, British Midland services director Jan Benson as ground operations director and Captain Richard Hill as director of flight operations.

British Midland chief operating officer James Hogan said: “The new team has got a strong airline background. This is important as we see our future in transatlantic markets, other European countries and in other parts of the world as a truly international airline.”

The airline plans UK-US flights next year from Heathrow once a new bilateral agreement is agreed. Services could start from Manchester sooner.


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