SOVEREIGN has added five destinations to its Worldwide programme after conducting a study into holiday trends.
Cuba, Tobago, California, Zimbabwe and South Africa are all new having shown growth from the UK over the past two years.
Marketing manager Stephanie Pritchard said the destinations will help achieve the operator’s target growth of 20%. She declined to reveal passenger numbers although it is expected to carry about 12,000 passengers in 1999.
She said: “We are being scientific about what we add and and have looked at trends to see what are the growth holiday destinations.”
Three properties have been included in Cuba, three in California, two in Tobago, three in Zimbabwe and five in South Africa.
Prices in Worldwide lead in at £559 per person for seven nights at the four-star Hotel Royal Palms in Kulutara in Sri Lanka.
Sovereign has also launched its cruise-and-stay programme with the number of itineraries increased from 27 to 34.
Scandinavia has been added to the programme, which is now in its second year.
Cruises are featured on Norwegian Cruise Line, Holland America, Celebrity, Orient Line, Star Cruises, Swan Hellenic and Royal Caribbean International.
Prices on Swan Hellenic’s Minerva lead in at £2,215 for three nights in Barcelona, an eight-night cruise and four nights in Madeira.
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