The number of delegates attending the first three days of World Travel Market increased by 5%, according to organisers.
Monday’s attendance was up by 12% to 8,916 – an invitation-only day.
Tuesday saw a 7% increase to 18,292 visitors, traditionally the busiest day of the exhibition.
Numbers attending on Wednesday were up by 5% to 14,324.
Reed Travel Exhibitions, senior director for WTM Simon Press said: “I am absolutely delighted with the delegate attendance of WTM 2013 across the first three days. These figures demonstrate the power and importance of WTM to the industry and the role it plays in facilitating business for sector.
“World Travel Market 2013 will facilitate more than £2 billion in industry deals and is poised to be the best-ever attended.”
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