WTM 2013: Tourism KwaZulu-Natal expands agent training programme

WTM 2013: Tourism KwaZulu-Natal expands agent training programme

An itinerary packaging guide for agents is part of an expanded trade training programme put together by Tourism KwaZulu-Natal in South Africa.

The development is in response to research that revealed the province as being best known for its battlefields. However, there was limited knowledge of other tourism experiences.

The packaging guide will form part of an overall training project and is designed to arm agents with the necessary tools to proactively sell targeted trips via itineraries that highlight the best of the destination.

The guide focuses on six key areas: Zulu, Adventure, Beaches, Heritage, Trade and Family.

It will be supported by trade initiatives including interactive workshops and an annual educational visit.

Tourism KwaZulu-Natal chief executive Ndabo Khoza said: “In 2014 we want to cement our position as a destination of diversity. The breadth of our offering means we can support many different audience groups with very different travelling needs.

“Our market research highlighted a gap in the current training programme, agents were calling for more diversity to help them sell and we have done our utmost to answer that need.

“The ‘Exceptional Guide to packaging KwaZulu-Natal’ is designed to support front line agents with the means to effectively sell the destination, educating them, and in turn consumers, on our flexibility and choice.”


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