The recession did the UK high street "a favour", former M&S chief executive and chairman Sir Stuart Rose (pictured) told industry leaders at World Travel Market on Monday.
Rose told a WTM Captains of Industry lunch: "Stop being miserable." And he suggested high-street travel agents would survive.
The former M&S boss said: "The only shops that have gone out of business are those that did not deserve to survive.
"The recession has done us all a favour."
He added: "The recession is over. Now it's time we moved on. This year has been better than people thought."
When BBC broadcaster and moderator Stephen Sackur suggested high-street travel agents "have no future", Rose said: "I'm not sure I agree.
"I don't think shops will go out of business. People like to talk to people. It is about being multi-channel - customers expect you to be all things."
But he added: "Nobody has exclusivity in their business any more. There are disrupters about - and that is great. It's a free market economy."
Rose argued: "The customer has a lot more leverage than they used to have. You need control over your product so you can differentiate, and you need a fantastic service ethic - because there is nothing people dislike more than bad service."
Asked whether businesses, including the travel sector, take climate change and sustainability seriously enough, Rose said: "You have to be a Luddite to resist the evidence.
"Everybody needs to do something. The problem is government has not taken a lead. This government has not done enough."
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