British tourist numbers to Croatia were up by 25% to 374,674 in the year to September.
Total arrivals reached more than 10.5 million in the first nine months of the year, an increase of almost 6% on the same period in 2012.
Visitors from the UK rose by 27% in September to reach 74,027, according to figures released by the Croatian National Tourist Office to coincide with World Travel Market.
UK and Ireland director Tonko Rilović said: "British travellers to Croatia have been increasing year-on-year and with 2013 proving to be a very strong year for the market, I'm more than confident that we can exceed 400,000 UK arrivals before the end of the season.
"Obviously, there's still more to do if we're to get back to our record-breaking 1990 figure of 500,000, but I'm hopeful that with the continued support of our trade partners and new EU membership, that even more Brits will be tempted to visit our shores next year."
He added: "To encourage further growth in the UK, we're looking to show British visitors that Croatia is an accessible and exciting alternative to the traditional sun, sea and sand holiday at less than a three hour flight away.
“We will do this by highlighting our culture-rich cities, eight national parks and ever-growing list of electronic music, gastronomic and theatre festivals during the shoulder seasons.”
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