The Travel Foundation is poised to launch a lottery to engage consumers and support sustainable tourism projects.
The Travel Lottery will cost £2 to enter and offer cash prizes of up to £5,000, with a guaranteed minimum prize of £1,000 a month
The charity lottery will target holiday bookers with the message: “Win the cost of your holiday and support the places you visit.”
It will be open to consumers through shops and as part of the online booking process of partner companies as well as through a dedicated site.
Consumers will be invited to buy lottery tickets when booking a holiday or travel-related services, or simply when researching travel.
The Travel Foundation will formally unveil The Travel Lottery at its annual general meeting in London on September 17, when it will also announce the launch partners.
The industry charity currently relies on industry donations and consumer contributions to fund its growing number of destination projects and hopes these will continue. Its annual income is close to £1.2 million.
Travel Foundation acting head Salli Felton said: “The aim is to increase the scale and positive impact of what we do.
“Who doesn’t want to win money? Who doesn’t want to go on holiday?”
A minimum 50p per lottery ticket will go to project funding initially, but the Travel Foundation sees this rising to £1 or more once the lottery is established.
The Travel Foundation celebrates its tenth anniversary this year, having been formally launched at the Abta Travel Convention in 2003.
Felton said: “This is about the next 10 years. The vision is to create a stand-alone funding stream for sustainable projects.”
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