Cruise association Clia is looking to get more people considering a cruise holiday for the first time during National Cruise Week.
As part of the week-long national event (which runs from September 21-29), Clia's focus will be on 'Britain and Ireland Cruising' and it aims to highlight the destinations available to UK consumers through cruising.
The campaign aims to encourage growth in the new to cruise sector and highlight the variety available from river cruising to ocean sailings. During National Cruise Week individual cruise lines also have various special offers and incentives.
Clia said travel agents nationwide would be hosting afternoon teas to entice those who have never cruised to find out what's available.
Andy Harmer, Clia UK and Ireland director, said: "This year we will celebrate the sixth National Cruise Week, an event that has gone from strength to strength thanks to the terrific support of travel agents and our cruise line members.
"More people than ever choose to cruise because of the incredible range of cruises available, the fabulous destinations, some of which are only accessible by sea, and the wonderful value added experiences that I don't believe are available from any other type of holiday. All-in-all, young or old, solo or family, there is a cruise to suit everyone's taste and everyone's pocket."
Three cruise shows are also taking place in Manchester (September 7 and 8), Birmingham (September 21 and 22) and Glasgow (October 5 and 6) where visitors can meet cruise lines representatives.
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