Abta has joined forces with the Croatian National Tourist Office to encourage delegates attending this year's Travel Convention to explore beyond Dubrovnik.
The tourism office has reported a 25% rise in visitors from January 2013 to July 2013, compared to the same period last year.
With this year's Travel Convention taking place in Dubrovnik, Abta and the tourism office are now urging the 600 Convention delegates to explore other regions of the country during their stay.
Mark Tanzer, Abta chief executive, said: "Croatia is a stunning country and after three days in Dubrovnik at the Travel Convention many delegates will want to see what else the country has to offer.
"I am sure that if they do have the opportunity to explore after the Travel Convention delegates will find a country rich in culture and natural beauty and one they will almost certainly revisit."
Abta said the islands of Korcula and Hvar are easily reached from Dubrovnik with good ferry connections linking the destinations.
Further up the coast is Split which offers Roman buildings and good restaurants and nightlife.
Outdoor enthusiasts are urged to head inland to the Plitvice Lakes National Park, where 16 lakes are interconnected by a series of waterfalls.
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