A new concept of affordable three-star all inclusive hotels aimed at price-conscious holidaymakers is being introduced by Tui Travel.

SuneoClub is the first international group-wide ‘unique concept’ created by Europe’s largest tour operating group.

The properties will be exclusive to Tui Travel and initially be available in Menorca, Cyprus and Turkey from next summer.

SuneoClub will be sold exclusively through First Choice in the UK.

Designed and developed by company experts across all mainstream source markets, the initiative aims to appeal to international audiences.

The move is the latest in Tui’s drive towards modernising its offering in the mainstream holiday sector.

The hotels will offer modern rooms designed with a neutral base featuring splashes of bright colour.

Deputy chief executive Johan Lundgren said: “What’s great is that SuneoClub is the first of our international group-wide concepts.

“We have been working collaboratively across all our source markets and together we’ve created something truly innovative.

“SuneoClub has been designed for travellers looking for incredible value on a budget. This links directly into our mainstream strategy of designing holidays for specific customer segments.

“This product will deliver great quality at a really affordable price for our customers.”

First Choice product director Mark Hall added: “The SuneoClub hotels offer great value for money to customers, and we are delighted to introduce them from next summer.

“Our customers have told us that a comfortable and fun environment is really important to them for their holiday – therefore SuneoClub has been designed to provide excellent service, food and comfort teamed with a fun and relaxing sun and beach location.”