The Travel Network Group has launched a cruise club for its members across Worldchoice, TTA and Independent Travel Experts.
The new proposition will allow members to benefit from exclusive new products, ships visits and a support centre.
Gary Lewis, group managing director, said: "Since the end of last year we have been talking about re-energising our cruise club proposition.
"Cruise continues to be one of the fastest growing sectors in our industry, and we felt the former offering across the cruise club was not sufficient to help members target successfully this market segment.”
"As part of the new proposition, existing and new members will now enjoy five new benefits when joining The Cruise Club: access to a brand new website; exclusive new product; escorted cruises; ship visits, and a dedicated support centre."
The new website will have an information centre for members, highlighting cruise lines and destinations. Agents will be able to log in and get realtime information to make the booking process easier.
The Cruise Club will benefit from offers including free upgrades, onboard spend and hotel stays which will be exclusive to The Travel Network Group.
From next month, the group will employ a number of 'cruise ambassadors' to assist customers.
Another new feature will be that Cruise Club members will be able to allow members to try a cruise experience before booking. The one-day events will be in place to tempt potential customers into choosing cruise for their holiday. For a small charge customers will embark on an in-depth tour of the ship and experience a three-course lunch with drinks.
Meanwhile support centre staff will be on hand to offer help and advice to mmembers, with a 24-hour out-of-hours service also available.
Lewis added: "Those members who joined us in Lake Bled at our conference heard that our future strategy focuses on four strategic pillars; scale, opportunities, solutions and growth.
"Today’s announcement of the new Cruise Club serves to underpin our commitment to the growth pillar: helping members grow their businesses through developing unique differentiated product and progressive marketing initiates.
"With the new marketing team now in place we are making a great deal of progress in this area.
"The new Cruise Club is just one example of this. Over the coming weeks members will be hearing more about our plans in this vital area – plans that we are confident will enable them to better serve their customers and ultimately, become more profitable.”
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