Monarch's new director of customer experience and marketing Tim Williamson has joined the board of responsibletravel.com.
The former Tui Travel customer director has joined the online travel agent as a non-executive director and will start next month.
Williamson previously chaired Abta's Sustainable Tourism Committee and co-founded a venture connecting businesses in the UK and Swaziland.
Williamson said he was a great believer in the benefits that tourism can bring to destinations and communities when done thoughtfully.
He added: "My work in responsible tourism with Abta and on the ground in Africa has shown me just that.
"I'm excited to be lending my experience to a growing business which holds responsible tourism at the heart of what it does.
"There's a great deal of commercial potential in responsibletravel.com plus a huge opportunity to help drive social change. I'm energised about both."
Justin Francis, managing director of responsibletravel.com, said: "Tim has a wealth of experience to offer and I'm excited to be working with him to help shape responsibletravel.com's big plans for the future.
"When I started responsibletravel.com 12 years ago, I was determined to create a commercially successful business as well as a business with a soul and a heart to it.
"Tim deciding to join our board is a clear sign that responsibletravel.com is up there with the key players - a true pioneer in its own right."
This is a community-moderated forum.
All post are the individual views of the respective commenter and are not the expressed views of Travel Weekly.
By posting your comments you agree to accept our Terms & Conditions.