Club Med is seeking to drive awareness of the brand in the UK by installing promotional walls in travel agencies.
The all-inclusive resort operator has installed a Club Med wall at Classic Travel in Loughton, a move senior business development manager Phil Shipman believes will drive a double-digit sales increase.
The wall includes brochures and videos about resorts, with Classic Travel staff on hand to offer advice to customers.
“The wall has been in place for two weeks now and the aim is to get the brand out there more,” Shipman said.
“The store was chosen because we have always had a great relationship with Classic Travel and the catchment area was also important.”
The company is already looking to install two more travel agency walls this year and six more next year.
Shipman said there was no “stringent sales target”.
He said the initiative would also boost relations with the trade and urged agents to get in touch.
Shipman said it wasn’t necessary to have a Club Med staff member based in branch because the Classic Travel staff knew the brand well enough.
Yvonne Holmes, director of Classic Travel, said: “We are really honoured to be the first branch with the wall. The feedback has been very good.”
In June, Club Med’s board approved a takeover deal from China’s largest private conglomerate Fosun and Axa Private Equity, which is already the company’s largest shareholder. It plans to focus on fast-growing emerging markets.
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